Digital strategist Mike Street on a mission to move digital marketing forward

QA_Mike Street

“Technology is my life,” proclaims Mike Street, senior digital strategist for SF1 Marketing and Consulting, a New York-based full service marketing agency for small-business owners. 

“Staying on trend with emerging technology has helped me really find new and innovative ways to tell branded stories. My business is all about creating a connection and a relationship with the brands target audience. Therefore, using the latest storytelling platform allows me to go directly to the consumer and learn. It’s those insights that I can bring back to my client and they can then leverage the info to inform sales,” he continues.

Read what else he has to say.

How did you determine your career path?

Trial and error. Learning and making mistakes and working at jobs that really didn’t satisfy me fully. Once I hit the nail on the head for my career path, there was no looking back.

I love what I do, and being able to do what I love [has] been able to make me successful. If I hated what I was doing I’d want to just pull the cover back up over my head and call out sick.

What role does technology play in your daily life?

On a daily basis, I’m using:

  • Hootsuite
  • Buffer
  • Wordpress
  • Android
  • Instagram

Describe the skill sets that are essential to future business leaders and innovators.

Project management skills are critical for success into today’s market. You need to be able to manage your clients money and over deliver on the project.

Describe goal-setting methods you use and how you evaluate personal success.

I set mini goals for the month that ladder up into a larger goal. Set up small wins for yourself that will help you achieve your bigger picture.

Names three books that changed how you saw life and that you would recommend to others.

Start With Why
The Thank You Economy
Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business

Where do you enjoy vacationing?

I love Jamaica!

If you could change one thing about the world what would it be?

I would love for our community to be better networkers and making sure that we are all getting money.

If you could change one thing about your self what would it be?

Lose my tummy [smiles].

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