Lost endorsement opportunities: Many women found, and still find, Iverson a physically attractive man. Millions more found his counter culture ways and underdog status as an undersized player, who risked limbs to journey in into the land of the giants, as attractive. But as a product endorser, he was viewed as very unattractive to the many Fortune 500 firms who seek more wholesome and far less volatile personalities to pitch their products. A loss of tens of millions of dollars he could have potentially earned.
