Self-taught designer Ithan Payne firmly believes a company brand is bigger than its logo; it’s the reputation. How would one describe Payne’s brand? He’s a creative genius, visionary, artist, graphic design guru and innovator. What sets him apart is “his unique ability to instinctually conceptualize great ideas on the spot thus creatively conceiving ideas from concept to execution.”
Here, Payne talks job opportunities, role models for success and top three books to read. –munson steed
Why are designers important to building a brand?
Design helps reinforce the brand message.
Where are the opportunities in the area of design?
The fastest opportunities in design are in social media. If you’re looking for a job, if you’re looking to be creative, look to print.
What makes great design?
Simplicity, clean and communicative
What inspires you to show at work every day?
When you work at home, you have to show up for work everyday. But, it’s not work; it’s my passion. I love what I do.
How did you determine your career path?
It started with DECA in high school. I took first in county and third in state for advertising and display.
What other industries connect to your career choice?
The print industry is a very big connection to what I do as well as PR, marketing and promotions.
Describe the future skill sets that are essential to future business leader and Innovators.
Understanding what it is to create a machine that runs on its own.
Define innovation methods you apply to your business and life.
As a creative, one of the best innovations is an open mind and knowledge. Keeping your mind in proper working condition fueled by new ideas and concepts with the ability to think without limitations.
Describe goal setting methods you use and how to you evaluate you success.
Simply, think it, write it down, do it, then cross it off the list.
Who do you consider your peers in you field and a few that are great examples you can get support and best practices?
There isn’t one person who can do all I can do when given the right directions. There are some good urban designers, creative directors and concept developers but no one I’ve met who can do all three with the same level and passion.
Information and increased skill methods you use?
That’s subjective depends on client and project.
Name you favorite role models for success in two industries?
Richard Branson, Vince McMahon and Ridley Scott
Names three books that changed how you saw life and you recommend to others.
Tipping Point, Heavy Metal and The Illumanitus! Trilogy: The Eye in the Pyramid, The Golden Apple, Leviathan
Describe why life long learning is important to you.
Once you’ve stopped learning, you begin to die.
Describe the voice of success that you her in your head.
It’s my voice and I hear it everyday.
Community success based on what you do in the community means what to you.
Gotta’ love the kids.
Technology plays what role in your daily life.
Keep things connected or so you are led to believe.
What software and tool of technology apps include has made the biggest difference in your life?
Hands down, Adobe Photoshop and Illustrator
What role does music and cultural event define your self-identity?
“Only Jah Can Save the Day” [by Bushman]
Favorite vacation spot…
Ol’ Road Bay, Montserrat BWI, or Miami or London …Oh and Hong Kong
If you could change one thing about your self what would it be?
My marital status
