Eve experienced early success as one of the top rappers from the Ruff Ryders/Interscope camp. She sold nearly four million albums with her first three releases (Let There Be Eve; Scorpion; Eve-Olution), and embarked on a respectable acting career.
But by the time Eve was preparing for her highly anticipated fourth album, she experienced push back from her label. Although she released the major club hit ”Tambourine” in 2007, her label shelved two of her finished projects. Eve eventually decided to leave Interscope.
“I left Interscope because they were not being supportive of me as an artist anymore,” Eve says. “They were disrespectful to my management, my music, and myself. Interscope went through a change from just hip-hop to dance music. If artists weren’t in that world, the label did not know what to do with them.”
Without her label to back her, Eve decided to delve into ownership and created the label From The Rib, which is distributed by RED.