SANTA MONICA, Calif. — This is not your father’s Toyota Corolla.
The Corolla is already legendary for its durability, efficiency, MPG, price tag and for being, as the executives proclaimed, one of the bestselling cars of all time. But, as you see in the photo of the 1980s Toyota below, it could never be accused of having a mind-blowing aerodynamic body that would capture the public’s imagination — especially men. Until now.
The 2014 Toyota Corolla is already making noise just hours after its special media unveiling in this coastal city straddling the edge of Los Angeles, whose citizens make outward appearance an absolute premium. Executives are striving to imbue “hipness” and pizzaz into this car without compromising the characteristics that made it an American favorite in the compact department. In doing so, execs believe it will regain its market share and increase its attractiveness to a wider demographic, including fathers.
Here are five reasons why the 2014 Toyota Corolla makes a great Fathers Day gift.
