Ice Cube’s partnership with Coors Light and other hip-hop business deals

diddy-ciroc

Diddy and Ciroc

Ciroc is owned by Diageo, a British company. In 2007, Diageo’s CEO decided to form a partnership with Diddy. He offered Diddy a 50-50 split of sales. Within a year of Diddy joining Ciroc, the company’s revenue increased by 131 percent. Diddy receives an eight-figure annual payout from the deal.


Recommended
You May Also Like
Join Our Newsletter
Picture of A.R. Shaw
A.R. Shaw
A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Shaw's latest book, Trap History, delves into the history and global dominance of Trap music. Follow his journey on TrapHistory.Com, Twitter @arshaw and Instagram @arshaw23.
Subscribe
Notify of
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Read more about: