Ice Cube’s partnership with Coors Light and other hip-hop business deals

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Jay-Z and Rihanna with Budweiser

Budweiser called on Jay-Z and Rihanna for their “Made for Music” campaign. In separate ads, Jay-Z and Rihanna are shown creating music in their natural element. The ad, which launched in 85 countries,  was inspired by Jay-Z’s “Made in America” music festival which he curated in Philly in 2012.


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A.R. Shaw
A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Shaw's latest book, Trap History, delves into the history and global dominance of Trap music. Follow his journey on TrapHistory.Com, Twitter @arshaw and Instagram @arshaw23.
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