Jenny Craig is saying no to celebrities. In recent years, Jenny Craig, a popular do-it-yourself weight loss program, has been notorious for making celebrity endorsement deals. Having recently hired a new chief marketing officer, Leesa Eichberger, the company has decided to ditch the celebs for ordinary people who actually utilize their product.
The company is also rolling out new pricing plans such as “Jenny As You Go,” which for $39.99 a-month, which just as many gym memberships, can be canceled at anytime, instead of being locked into a long-term commitment. That price does not include food, which ranges from $15 to $22 per day.
Check out Mariah Carey and other celebs that will no longer be representing the Jenny Craig brand.
