Some socially- and fashion-conscious Twitter users took fashion retailer Forever 21 to task for launching a “Niggaz With Attitude” product line and social media campaign intended to pay homage to the rap group N.W.A., citing “cultural appropriation.”
“This was unacceptable to me for obvious reasons. What ever one’s feeling is about the ‘N’ word, I believe strongly with limited information and having a white brand sell T-Shirts promoting it is dangerous – with a white model wearing the merchandise, particularly to a generation who is not familiar with N.W.A’s story,” offers Angela Mack.
Following the protest this weekend, Anne, the director of advertising has agreed the company will pull the campaign and has assured the merchandise will no longer be for sale.
