Hip-hop artists who endorse liquor brands

 Justin Timberlake 901

Justin Timberlake, is the first former boy-band member to enter the tequila business when he launched his 901 Silver Tequila in 2009. The name refers to the area code of Memphis, Tenn., Timberlake’s home town and “9:01 is when the evening ends and the night begins,” he jokes.

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