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Dia Simms stands as one of the leading minds in business. As the president of Combs Enterprises, Simms oversees brands such as Ciroc, Revolt Media and AQUAhydrate. With her position, Simms understands how every piece matters when it comes to running a successful business. “Things have changed so much, like titles don’t really mean that…

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Dia Simms

D’Angela (Dia) Simms is a corporate executive, entrepreneur, philanthropist and public speaker whose professional journey began uniquely with her work at the Department of Defense. With positions in advertising sales and the pharmaceutical industry following, Simms’ career path took an unconventional digression 12 years ago when she was solicited to work with music and business…

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Nick Storm is a veteran of the alcohol industry and a New York City nightlife connoisseur. Serving as Sean “Diddy” Combs’ Ciroc national director, Nick has seen and done it all, from selling liqueur door-to-door, to hosting parties for some of today’s hottest celebrities, tastemakers and influencers. The Yonkers, New York, marketing guru went from small…

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Ericka Pittman continues to be a force at Combs Enterprises. During her tenure at Combs Enterprises, Pittman has controlled business processes and communication across executive divisions for brands such as CIROC Ultra, Bad Boy Entertainment, Premium Vodka, Sean John, DeLeón Tequila, and REVOLT TV. Pittman, who was recently named as chief marketing officer for AQUAhydrate,…

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You’ve touched every part of the entertainment industry and are a master of so many things. How have you been able to consistently succeed across all platforms? I remember getting into the music business and Dallas Austin’s brother, Claude Austin may he rest in peace, sat me down one day with my big brother Dave Gates and…

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It definitely doesn’t seem like it, but Diddy recently turned 46 this past Wednesday, Nov. 4, and to celebrate his big day, Diddy was treated to a surprise birthday party in NYC. The surprise party was held at Butter NY and hosted by Diddy’s famous friends — Naomi Campbell, Andre Harrell and L.A. Reid. The…

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What better way to introduce a new flavor of CÎROC than to have the face of the vodka, Sean “Diddy” Combs, host the launch in style with tons of celebrity friends on Halloween night? The launch of the alcoholic beverage’s sixth installment, CÎROC™ Apple Infused Vodka, took place during the Emperor’s Ball at Marquee in…

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An entrepreneur, marketer and branding expert, Ashley Cleveland is ambitious and driven in all aspects of her career. As the national customer marketing manager for The Blue Flame Agency, Cleveland manages the national execution plan for CIROC Ultra Premium Vodka and brand integration for Aquahydrate, Sean Jean, and Revolt TV. She also serves as the…

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Here are the new summer cocktail recipes by CÎROC. CÎROC Coco Light Martini 1.5 oz CÎROC Coconut 1.5 oz Unsweetened Coconut Water 1 oz Pineapple Juice .25 oz Fresh Lime Juice Combine all ingredients in martini shaker with ice Shake and strain into coupe glass Garnish with lemon twist Summer Spice 1.5 oz CÎROC Red…

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With Meek Mill taking center stage, the Highline Ballroom was buzzing–both from the excitement of the 2014 NFL Draft and from the Ciroc that flowed in abundance throughout the night. With NFL stars like Victor Cruz, Mario Manningham, Antrel Rolle, David Wilson, and Lesean Mccoy in attendance; as well as the No. 1 draft pick and new Houston Texan Jadeveon Clowney, the party got started early and didn’t end until very late.

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You’ve heard the line “Don’t put all your eggs in one basket,” right? Well, these celebs heard that and said diversify. Check out a list of a few hip-hop artists who are endorsing liquor brands. –Joi Pearson @joiapearson Above, grammy-winning singer-songwriter CeeLo Green, is a big fan and part-owner of Ty Ku Sake & Spirits. In…

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When you are big money Diddy, 43, a friendly dice game is going to cost you. While many celebs were putting wagers on the Mayweather vs Canelo fight, somewhere between going to the fight and making appearances in the clubs, Diddy and Rick Ross were in the studio playing craps for a $1 million wager.…

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