G-SHOCK x Eminem limited edition 30th anniversary timepiece


Thirty years strong, G-SHOCK proves to be the most wanted and needed watch in the game. G-SHOCK’s line of watches are rugged, stylish and designed for the action-sports, fashion-forward dudes, brave men in the military, and even music-makers like multi-platinum, 13-time Grammy Award-winning rapper Eminem. Em’ is known for being a hit-maker, but he’s also an avid watch collector and has rocked G-SHOCK watches in many of his videos and performances.

Today, G-SHOCK and Eminem released a limited edition G-SHOCK timepiece, the GDX6900MNM-1 ($180), a customized XL-6900 and it features:

  • Matte black with black dial and black reverse LCD
  • Skyline of Detroit is printed in bold red on the upper watch band
  • Watch face and band loop sport the reverse “E” from the stylized EMINƎM moniker
  • Watch case back and lower watch band are personalized autograph that reads “Shady”
  • Rugged functionality with Shock Resistance
  • 200M Water Resistance
  • 10 Year Battery
  • Auto LED Super Illuminator
  • 5 Daily alarms with Flash Alert
  • 48-City World Time, and Multi-Home settings

Chairman and CEO of Casio America, Inc, Shigenori Itoh said, “With hip-hop it’s as much about where it’s from as who it’s for. Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans.”

Cop it now and be a part of G-SHOCK history.

Available through select department stores and fashion boutiques, key jewelers, and the G-SHOCK NYC Soho store.

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