Sean “Diddy” Combs has expanded his brand yet again. According to reports, the hip-hop mogul will be developing his own line of tequila. Diddy has reportedly inked a deal with high-end tequila brand DeLeon to launch his tequila.
DeLeon was founded in 2008 by Brent Hocking and introduced to the American market a year later.
Diddy became brand ambassador for Ciroc vodka in 2007 and Diageo (Ciroc’s parent company and the world’s largest producer/distributor of spirits) reported 2.1 million cases sold as of December 2012 making it the second ultra premium vodka in the world.
Page Six reports that Diddy will celebrate the new deal with a luxurious New Year’s party at his Star Island mansion in Miami which is to be sponsored by his new tequila–which reportedly costs from $140 to $825 a bottle. Q-Tip and DJ Ramadus will be spinning twos and Pharrell Williams is an expected special guest.