Two-time defending champ and four-time NBA league MVP LeBron James has more clout than any other athlete in the world and has been used to sell everything from basketball shoes to smartphones.
Now, President Barack Obama has called upon King James to help him sell his Affordable Care Act, also known as Obamacare.
Obamacare is facing a critical deadline, as open enrollment into the marketplaces on HealthCare.gov is scheduled to end March 31. In a race to beat the buzzer, the Centers for Medicare & Medicaid Services have been enlisting celebrities popular with young adults, including several in sports, to raise awareness and promote the merits of signing up. Obama recently contacted the Miami Heat forward and requested his assistance, offering a number of different ways James could contribute.
“Any way I can help the president, that’s pretty cool,” James said Wednesday night.
Bleacher Report has learned the form of that help: a 30-second public service announcement, released in time for March Madness, in which James discusses the importance of health care coverage. The announcement is similar in style to the television spots featuring former NBA stars Magic Johnson and Alonzo Mourning, each of whom has dealt with a serious health issue—HIV for Johnson and kidney disease for Mourning.