For the first time ever, Sprite has joined forces with one of their brand ambassadors, Miami HEAT forward LeBron James, to release a new limited edition flavor, Sprite 6 Mix.
Associate Vice President Kimberly Paige says, “LeBron James is the perfect partner to bring our fans new product innovation … We’ve enjoyed an amazing relationship with LeBron since he entered the NBA in 2003, and we’re proud to have him contribute to Sprite in a meaningful way that we know will excite Sprite lovers and his fans.”
And from the looks of it, fans will love everything from the new cherry and orange flavors to the custom packaging integrating James’ name and jersey number.
In celebration of his latest endorsement, the four time NBA MVP hosted a launch party for Sprite 6 Mix at UNKNWN, a sports lifestyle store at the Aventura Mall in Aventura, Fla. For photos of the Lebron James’ Sprite 6 Mix launch party, hit the flip. – ruthie hawkins/@ruubabie