10 reasons your favorite rapper is no longer relevant

vanilla-icewer

Relying on gimmicks

If a rapper’s biggest hit comes with a dance or phrase, it’s highly likely that the rapper will fall off if he doesn’t come up with more creative ideas. Every gimmick looks foolish years later.


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A.R. Shaw
A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Shaw's latest book, Trap History, delves into the history and global dominance of Trap music. Follow his journey on TrapHistory.Com, Twitter @arshaw and Instagram @arshaw23.
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