When Titi Branch, 45, started her Brooklyn, New York, hair salon with her sister Miko in 1997, they had a strong vision for black hair care and for their clients who had a burning desire to transition from relaxed to natural hair. They introduced their homemade hair care products in 2004, Miss Jessie’s, mainly distributed through beauty salons and Target stores.
“I think that what Miss Jessie’s has learned that in the beauty business, you can have honesty, integrity and a great product our product has that unique combination of being honest, informative and performing; it takes a lot longer to get there when you are coming from a point of integrity and earnestness but you can get there,” offered Titi during a 2011 interview with rolling out. “We were one of the first brands that wanted to infuse information as an important piece in buying into the Miss Jessie’s brand.”
Born June 10, 1969, Titi Cree Branch died on Dec. 4, 2014, in an apparent suicide due to asphyxia. She leaves to cherish her memory, her parents, sister Miko, nephew, many loving relatives, Anthony Spadafora, her boyfriend and business partner in her last venture Maestro’s Classic, a line of beard care products.