The 2015 BRAND MASTERS TOUR is a business-building event taking place across the United States. It’s led by celebrated entrepreneurs, PR and branding gurus, the multi-city tour successfully kicked off in Houston during Black History Month last month. This 10-city tour promises to expose the secrets to success for small businesses offering tips and tools on how to get free publicity for your business, brand your business, social media strategies and so much more.
Hear from one of the event organizers, Trea Davenport, a Los Angeles-based celebrity publicist and reputation management guru.
What is a Brand Master?
Brand Master is one who understands how a company’s identity, message, product and vision should be communicated and is [deft] with the tools and strategies to promulgate the goals of a brand. He or she has experience and success in launching, restoring and revamping images and public or consumer perception. A Brand Master is versed in and familiar with the nuances of PR, marketing, promotions and branding, and is equipped to fluidly share these skills with others.
Why did you decide to do this tour?
Brand Masters Tour was originally the idea of Velma Trayham, she is passionate about re-energizing Black America and small businesses of all kinds. She hand selected me to be involved as a co-producer because of my expertise as a PR and Reputation Management Pro, I was inspired by her vision and jumped right in to contribute to the success of this innovative concept.
How does it benefit the community?
We know that small businesses and entrepreneurs are the lifeblood of the U.S. economy. With the current dispirited reality of our economy, it’s imperative that impactful, affordable solutions are made available to mom-and-pops, lifestyle shops, and independent enterprises. The Brand Masters Tour is bringing these solutions in a hands-on, relatable, up close and personal forum to the backyard of thousands across the country.
Brand Masters event cities include Atlanta (3/14), Chicago (4/11), Detroit (5/16), Charlotte (6/20), Memphis (7/18), Dallas (8/15) Baltimore (9/19) and St. Louis (10/17).
