Rihanna’s cover photo shoot with Harper’s Bazaar for their March 2015 fashion issue was jaw-dropping, literally. For the 40th anniversary of Jaws, the great white shark thriller, the beautiful Bajan pop star went swimming with sharks, and she werked her I WEAR GLAM hair extensions, while in the Florida Aquarium tank with three sand tiger sharks, at least 8 feet long.
I WEAR GLAM is a global hair empire, known for its unmatched services, quality hair extensions, hands-on customer service, and now can be noted for top celebrities sporting their extensions, including Rihanna, rapper Trina, “Empire” star Taraji P. Henson and La La Anthony. Raising women’s confidence, hair extensions are noted as the primary focus of this brand’s success, but I WEAR GLAM also focuses on expanding their collection with mink lashes, apparel, one-of-a-kind hair products and more.
Rolling out recently caught up with the owner and founder of I WEAR GLAM LUXE Beauty Empire & Extensions, LaToiyah Roland, to hear more about the success of her 1-year-old beauty empire.
“When I started the company in March 2014, I was working as a nurse, an LPN. By July or August, things took a turn. I decided to quit my day job. We started with the hair extensions. We extended the line to shampoos, conditioners, edge control … in two weeks, we are launching a new cream for curly hair extensions. We recently launched our blow dryer bonnet for at-home use,” she shares.
So after a single year, Roland is watching her hobby turn into a million-dollar enterprise. What an anniversary gift, a multiplatinum artist modeling the locs on a major mainstream mag. How did she do it?
“It takes persistence. The market is saturated. Instagram is the best thing that happened to this business. If [the] marketing [is] right, you can definitely have a successful brand. For us, we focus on the hair and the products, not the models. We’re getting quite a bit of feedback about the hair dryer bonnet from social media. Also, our strategy is to make I WEAR GLAM the one-stop shop for extensions and related products. Customers are buying what they need from us,” explains the Michigan native. “We networked and connected with a team of celebrity stylists. Good branding is essential for growth — from the Instagram marketing and website to the packaging.
“We’ve had a successful first year. I am still shocked the company is growing so rapidly.”
I WEAR GLAM is set to launch the highly anticipated Trina Rockstarr Collection with the platinum-selling rap star to open their flagship location in the Detroit area in April.
For more information, visit IWEARGLAM.CO and their IG site: IWEARGLAM.