G-Shock recently stole the show in New York City to host the Camo Ball, an invitation-only event celebrating the launch of the camouflage-patterned GA100CM and GDX6900TC watch collection. In partnership with the renowned influencer event agency, Team Epiphany, guests were required to wear at least one item of camo to get in, after which they enjoyed wonderful beer selection along with custom cocktails. New York’s own DJ Wonder and L.A.-based DJ SOSUPERSAM was also on the ones and twos as the music had everyone in high spirits. Singer Elle Varner was in attendance as the venue featured a floor-to-ceiling timeline of the history of camouflage. Guests also took advantage of the in-house photo booth complete with camo backdrop.
Check out the photo recap below, shot by Justin VanNoy.
