Empowerment Experiment’s Maggie Anderson buys Black for 1 year

Mag at TEDx Grand Rapids
Empowerment Experiment TEDx Talk (Photo courtesy: Maggie Anderson)

Empowerment Experiment founder Maggie Anderson makes a conscious consumer proposition

Maggie Anderson, founder of The Empowerment Experiment, committed one year to live exclusively off Black businesses, professionals and products. Anderson tours the country to increase awareness about economic inequities that starve Black neighborhoods and deny Black businesses, and how proactive support of these businesses can create jobs and curb crime in America. Here, you can learn more about the author of Our Black Year, The Empowerment Experiment and experience her Tedx Talk.

If you were giving a graduation speech to college students, what would the title of your speech be and give three reasons for choosing.


There is no difference between love and war:

– We all should have a cause or issue or problem we are willing to fight for. That’s what love is.


– Sometimes you show love by fighting.

– Learn how to fight for something without fighting against others.

– Loving someone … loving a community … loving yourself does not mean you are at war against something else. 

Name your two favorite vacation destinations to relax and recharge why?

St. Maarten because that’s where my honeymoon was.

Anywhere my father is … we always have a wonderful time together and now that my mother is gone, I want to spend as much time as I can with him. We get to drinking … talking about Mima and I am revved [up] and ready to take on anything!

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