In case you were wondering, Apple hasn’t completely abandoned the iPod.
The mammoth company just released details on a number of upgrades for the popular iPod Touch in addition to new color options for the Nano and Shuffle. Users will now have the choice of dark blue, hot pink, or gold along with the traditional black, red, and silver options.
New features of the Touch will include an 8-megapixel camera on the back of the device, a motion sensor to track physical activity, and a 64-bit chip for faster performance and gaming. All of these features will bring the Touch closer to the capabilities of the iPhone 6.
Apple executive Greg Joswiak says the upgrades are all about enhancing the experience for the consumer.
“iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Joswiak, who serves as Apple’s vice president of iPhone, iPod and iOS Product Marketing. “With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies.”
With the recent launch of the Apple Music service, members will be able to enjoy playlists made by music insiders from around the world and even interactively comment on or like backstage photos and videos shared directly by their favorite artists.
The improved iPod Touch will start at $199 for the 16GB model with the 128GB model going for $399.
