Jennifer Hudson glows in a 1970’s themed photo shoot as the new face of New York & Company’s Soho Jeans collection. This week, the women’s ready-wear retailer announced that they are pleased to be working with the Grammy Award winner, who will be starring as the new face of their Soho Jeans Collection. The “American Idol” alum will appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line (pictured below), inspired by the downtown Soho vibe.
“What I love most about New York is the diversity. It’s a haven for individuality and I have always found that to be inspiring,” Hudson says in a statement about the new venture. “That sort of energy affects me in all ways but especially when it comes to my style. New York & Company’s Soho Jeans Collection helps women the same way with a line that’s fashion forward, great fitting and comfortable for whatever your day brings.”
Gregory Scott, New York & Company’s CEO, added, “I have always loved Jennifer Hudson. She is a true inspiration. Jennifer embodies the aspirations of so many women. She inspires us with her commitment to realize her dreams every day. We felt the Soho Jeans Collection was the perfect fit for Jennifer, as it is inspired by music, reflects a cool attitude and fits her busy lifestyle.”
The new Soho Jeans Collection hits stores Wednesday, July 22, 2015 and we’d have to admit, Hudson is giving us life in this new ad campaign.
This is Hudson’s first major campaign since her partnership with Weight Watchers. For more images from her New York & Company fashion spread, check out the gallery below. Do you love it?
