Event organizing company Basic Lead, which has offices in Johannesburg and Los Angeles, recently announced plans for an innovative event in which content makers can showcase their work to media professionals from around the world.
The event, called Meet Your Stars, will serve as a means for producers and content creators to unveil works to a roomful of media insiders including key bloggers, advertisers, journalists, media buyers and programmers. Creators will be able to show off their works in a number of categories including Competition & Reality Shows, Comedy & Lifestyle, and Series & Soaps. Each individual will be given a 90-minute slot to show their stuff to industry influencers in attendance.
According to Basic Lead general manager Patrick Zuchowicki, the event is all about helping new shows get a running start to make a big impact.
“In today’s multi-screen world, it is vital for brand new shows to have a strong, immersive launch from the very start,” Zuchowicki says. “Generating an even more tangible buzz for programs and the talent both onscreen and behind during Discop Africa will now be a significant part of our mission.”
Meet Your Stars, which will be held as a part of the bi-annual Discop Africa content expo in Johannesburg, is expected to draw over 1,500 media insiders from almost 100 countries during its run November 4-6.
