Ellarie understands how to build a brand on social media. As a makeup artist and vlogger, she has compiled a following of 100,000 subscribers on YouTube with 1.1 million views; over 20,000 Likes on Facebook; and close to 1 million followers on Instagram.
Ellarie recently spoke with rolling out to share her insight on the importance of building a brand on social media.
How did you get your start with makeup?
I got into makeup in high school when I was cheerleading. I started my social media career around the time that I graduated from North Carolina AT&T as well.
What has it been like working with Motives Cosmetics?
Motives Cosmetics found me on Instagram about two years ago, and about three or four months after that, they reached out to me for a collaboration opportunity with five other girls for a makeup palette. The first launch went really well and we’ve been creating new stuff every year. We actually just launched two palettes last month and we will be releasing more things in February; so it’s been a really great relationship. Loren Ridinger and La La Anthony run Motives Cosmetics and Motives for La La so I’m definitely blessed to have been chosen to work on all of these collaborations.
How did going to college help you with your brand?
I definitely notice that my thought process is a little different when I’m marketing myself. I don’t like to do the same things, which is why I try to do things that set me apart. For instance, doing a lot of bold looks which people look for a lot, but don’t think that they can wear. Once I found my little niche, I started to find different ways to market myself with YouTube videos and Instagram clips, and I think it has a lot to do with my background in marketing in college.
Do you have any advice for aspiring entrepreneurs?
There’s definitely a lot of risks involved. I was forced into what I’m doing now because I ended up getting fired from my job and since then, I’ve never applied for another job because my faith is bigger than my fear. I knew [that] what was in my mind was going to come to fruition, so you have to believe in yourself. Know that nothing is going to be handed to you and also allow your brand to grow as well and have faith.
Ellarie on Instagram: @ellarie
