7 steps to creating a personal brand
In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers,
In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers,
Navigating the ever-expanding terrain of Name, Image, and Likeness (NIL) opportunities has become a whirlwind for NCAA athletes. The promise of capitalizing on hard-earned talents
Starting a new business venture is a thrilling odyssey brimming with promise, opportunities and the excitement of charting unknown territories. Yet, amid this exhilarating journey,
Nikki Barjon has worked with many people throughout her career with one goal: helping to position them to use their brand for good. As the
Brittany Miller is a brand manager, celebrity publicist, entrepreneur, and a mother of five children who enjoys working with women entrepreneurs through multiple companies. Her
Andrew Nguyen is a Hampton University Alumni and co-founder of The O Agency and Build Your Own Brand Inc. He has had some major clientele
Winning Wednesday focused on the importance of surrounding yourself with visionaries. Guests on the AM Wake-Up Call share their advice on branding, business and creativity,
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Christianna Hurt is the CEO of WealthyCollegeKid, a digital education platform that teaches people how to make a passive income online through a variety of
Captivate Marketing Group is led by Yvonne McNair, a creative, certified entertainment marketing professional and Emmy-nominated event producer. McNair has a proven track record of
Nick Nelson is an award-winning brand strategist, creative executive, and CEO of BRANDPRENUER. Nelson is an innovative force in the brand marketing world. Throughout his
Larvetta Loftin is the founder and CEO of L3 Agency, a full-service marketing and communications firm in Chicago. For more than 16 years, her company
Belvedere’s Vice President Allison Varone understands the importance of authentic collaborations. Varone and Belvedere recently tapped cultural sensation Janelle Monaé to serve as a spokesperson
A dual resident of Chicago and New York City, Khali Smith launched a career in real estate sales subsequent to overseeing his family-owned and -operated pastry
Hennessy has found alternative ways to market to urban culture. One of the company’s most intriguing campaigns features rapper Nas. The Queens-raised emcee narrates several
When it comes to luxury brands, Donae Burston’s experience is second to none. With over a decade of footprints that stretch across spirit staples such
Coleen Otero is a branding and beauty expert with more than 20 years of experience in the beauty industry. She is the founder of the
Tarcus Allen is a marketing professional with Chicago-based Luster Products Inc. As the brand manager for SCurl, one of the leading men’s grooming products in
Praise Jackson runs a successful Atlanta-based brand and image consulting firm where, as she likes to say “passion meets purpose, creativity meets strategy and identity
In today’s marketplace, effective brand management is key to growing and maintaining a successful business. But what is brand management, and why is it so