Posts Tagged ‘Branding’
Andrew Nguyen drops gems to building your own brand on AM Wake-Up Call
Andrew Nguyen is a Hampton University Alumni and co-founder of The O Agency and Build Your Own Brand Inc. He has had some major clientele such as pro-bowl athletes, CEO and corporations such as Verizon, Salesforce, Facebook, Redbull, and more. He discussed that and more with us on the AM Wake-Up Call.
Read MoreGuests on the AM Wake-Up Call share advice on branding, business and creativity
Winning Wednesday focused on the importance of surrounding yourself with visionaries. Guests on the AM Wake-Up Call share their advice on branding, business and creativity, to give listeners a sense of motivation for their own lives. With special guests: Cara and Chris Deanes, Andrew Nguyen and Mayor Monique Owens the show embraced winning.
Read MoreJoin rolling out Sept. 12 at 8 pm EST ‘Innovation and Brand Evolution’ Awards
https://www.facebook.com/rollingout
Read MoreCEO Christianna Hurt helps people become 6-figure earners with digital platform
Christianna Hurt is the CEO of WealthyCollegeKid, a digital education platform that teaches people how to make a passive income online through a variety of courses. The 25-year-old, who is currently a student at the University of Central Florida, started her brand in 2016 after being fired. Since then her grit has helped her to…
Read MoreYvonne McNair explains the importance of cultural authenticity in branding
Captivate Marketing Group is led by Yvonne McNair, a creative, certified entertainment marketing professional and Emmy-nominated event producer. McNair has a proven track record of conceptualizing and orchestrating small and large production events, marketing campaigns and programs to effectively create business development opportunities, increase revenue and growth. McNair also is known as a powerhouse behind…
Read MoreBrand strategist Nick Nelson uses his know-how to help clients soar
Nick Nelson is an award-winning brand strategist, creative executive, and CEO of BRANDPRENUER. Nelson is an innovative force in the brand marketing world. Throughout his nearly two-decade career, he has produced targeted marketing and communications strategies for leading consumer brands like Disney, General Mills, HBO, NBC and more. BRANDPRENUER helps its clients soar online by…
Read MoreL3 Agency CEO Larvetta Loftin offers advice to budding entrepreneurs
Larvetta Loftin is the founder and CEO of L3 Agency, a full-service marketing and communications firm in Chicago. For more than 16 years, her company has executed award-winning marketing and branding campaigns for several companies and national brands, including Verizon, Bacardi and McDonald’s. Loftin also has built a career as a content creator, speaker, community…
Read MoreBelvedere’s Allison Varone discusses brand collaboration with Janelle Monaé
Belvedere’s Vice President Allison Varone understands the importance of authentic collaborations. Varone and Belvedere recently tapped cultural sensation Janelle Monaé to serve as a spokesperson for the “A Beautiful Future” campaign. Varone shares how the drive for creating a future where natural character, integrity, diversity, and self-expression are celebrated as well as Belvedere’s understanding of…
Read More‘Cookie King’ Khali Smith invests in community and holds down the homeless
A dual resident of Chicago and New York City, Khali Smith launched a career in real estate sales subsequent to overseeing his family-owned and -operated pastry business, Lou’s Gourmet Sweets, where he serves as chief operating officer. Since landing in the uber-competitive confines of NYC, Smith has used his passion for customer satisfaction, in sequence with…
Read MoreKatrina Jo of Hennessy discusses the importance of cultural engagement
Hennessy has found alternative ways to market to urban culture. One of the company’s most intriguing campaigns features rapper Nas. The Queens-raised emcee narrates several commercials that spotlight the lives of great people in history such as Patriarch Auguste Piccard, the first man to reach the stratosphere, and Major Taylor, a Black cyclist who broke…
Read MoreDonae Burston delivers with new luxury product that celebrates all things rosé
When it comes to luxury brands, Donae Burston’s experience is second to none. With over a decade of footprints that stretch across spirit staples such as Dom Perignon, Veuve Clicquot, Ruinart, Moet & Chandon, Belvedere Vodka and Hennesy Cognac, his resume speaks volumes. Burston’s track record includes the creation of the first-ever luxury champagne bar…
Read MoreBranding expert Coleen Otero helps aspiring CEOs looking to level up
Coleen Otero is a branding and beauty expert with more than 20 years of experience in the beauty industry. She is the founder of the CEO Chick Network, which is designed to partner with entrepreneurs to take their businesses to the next level. Otero shares solutions and strategies she has learned on her road to…
Read MoreTarcus Allen is a marketing inspiration who shapes brands in real time
Tarcus Allen is a marketing professional with Chicago-based Luster Products Inc. As the brand manager for SCurl, one of the leading men’s grooming products in the industry, her responsibilities include developing eye-catching advertising campaigns, inspiring the best barber ambassador team, writing editorial content for major publications, and coordinating trade shows and events. As a Black…
Read MoreCEO Praise Jackson shares the importance of women of color in leadership
Praise Jackson runs a successful Atlanta-based brand and image consulting firm where, as she likes to say “passion meets purpose, creativity meets strategy and identity meets style.” Jackson has spent most of her professional career working with some of the best and brightest in fashion, hair and beauty, entertainment, media, music, automotive, technology, health care…
Read MoreBranding: Tips to strategically increase your business’ identity
In today’s marketplace, effective brand management is key to growing and maintaining a successful business. But what is brand management, and why is it so important? Brand management is defined as the process of creating a relationship between a product or company and the emotional perceptions of the client in order to build loyalty. Effective…
Read MoreStephanie Scott discusses beauty branding at Summit 21
Branding is the key for companies to sell their products to their target audience successfully. However, being able to tell the story of a product to clientele can be tricky, but First and Last PR prides itself on commitments of great branding strategies and customer service to its clients. CEO and communicator-in-chief of the company,…
Read MoreGoGetHer Conference inspires women of all ages to be dream chasers
Flint, Michigan, was flooded with thriving lady entrepreneurs and goal getters this past Saturday at the inaugural GoGetHer conference. The conference took place at the First Trinity Church fellowship hall in Flint on Saturday, April 22. Starting with four workshops for attendees to choose from, to a panel discussion that included an educator from each workshop, every woman left the conference with new tools to make their dreams and goals…
Read More6 tips to help you understand your brand
Brands aren’t just products anymore. Due to social media and how we obtain content now — you are your brand. No offense but if reality stars can turn their 15 seconds of fame into a household name then you surely can do it on a professional level. Here are six tips that anyone can use…
Read MoreBranding guru Brittany Alexis helping women manifest their dreams
Brittany Alexis is a dynamic branding guru that plays a major role in propelling entrepreneurs to get the best start imaginable for their business. From graphic and web design to branding seminars and social media etiquette, Alexis is the go-to girl when you want your business to make it to the top. Alexis has turned her passion for creativity into an amazing…
Read More5 Black-owned tech companies on the rise
Since 2007, we’ve seen an uptick of Black-owned businesses in the United States. In 2016, the United States Census Bureau did a study and found that the number of Black or African-American-owned firms grew 34.5% between 2007 and 2012 — from 1.9 million to 2.6 million in 2012. This increase came from Black women, who…
Read More