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Captivate Marketing Group is led by Yvonne McNair, a creative, certified entertainment marketing professional and Emmy-nominated event producer. McNair has a proven track record of conceptualizing and orchestrating small and large production events, marketing campaigns and programs to effectively create business development opportunities, increase revenue and growth. McNair also is known as a powerhouse behind…

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Nick Nelson is an award-winning brand strategist, creative executive, and CEO of BRANDPRENUER. Nelson is an innovative force in the brand marketing world. Throughout his nearly two-decade career, he has produced targeted marketing and communications strategies for leading consumer brands like Disney, General Mills, HBO, NBC and more. BRANDPRENUER helps its clients soar online by…

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Larvetta Loftin is the founder and CEO of L3 Agency, a full-service marketing and communications firm in Chicago. For more than 16 years, her company has executed award-winning marketing and branding campaigns for several companies and national brands, including Verizon, Bacardi and McDonald’s. Loftin also has built a career as a content creator, speaker, community…

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Belvedere’s Vice President Allison Varone understands the importance of authentic collaborations. Varone and Belvedere recently tapped cultural sensation Janelle Monaé to serve as a spokesperson for the “A Beautiful Future” campaign. Varone shares how the drive for creating a future where natural character, integrity, diversity, and self-expression are celebrated as well as Belvedere’s understanding of…

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Hennessy has found alternative ways to market to urban culture. One of the company’s most intriguing campaigns features rapper Nas. The Queens-raised emcee narrates several commercials that spotlight the lives of great people in history such as Patriarch Auguste Piccard, the first man to reach the stratosphere, and Major Taylor, a Black cyclist who broke…

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Tarcus Allen is a marketing professional with Chicago-based Luster Products Inc. As the brand manager for SCurl, one of the leading men’s grooming products in the industry, her responsibilities include developing eye-catching advertising campaigns, inspiring the best barber ambassador team, writing editorial content for major publications, and coordinating trade shows and events. As a Black…

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Praise Jackson runs a successful Atlanta-based brand and image consulting firm where, as she likes to say “passion meets purpose, creativity meets strategy and identity meets style.” Jackson has spent most of her professional career working with some of the best and brightest in fashion, hair and beauty, entertainment, media, music, automotive, technology, health care…

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In today’s marketplace, effective brand management is key to growing and maintaining a successful business. But what is brand management, and why is it so important? Brand management is defined as the process of creating a relationship between a product or company and the emotional perceptions of the client in order to build loyalty. Effective…

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Branding is the key for companies to sell their products to their target audience successfully. However, being able to tell the story of a product to clientele can be tricky, but First and Last PR prides itself on commitments of great branding strategies and customer service to its clients. CEO and communicator-in-chief of the company,…

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Flint, Michigan, was flooded with thriving lady entrepreneurs and goal getters this past Saturday at the inaugural GoGetHer conference. The conference took place at the First Trinity Church fellowship hall in Flint on Saturday, April 22. Starting with four workshops for attendees to choose from, to a panel discussion that included an educator from each workshop, every woman left the conference with new tools to make their dreams and goals…

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Brands aren’t just products anymore. Due to social media and how we obtain content now — you are your brand. No offense but if reality stars can turn their 15 seconds of fame into a household name then you surely can do it on a professional level. Here are six tips that anyone can use…

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Brittany Alexis is a dynamic branding guru that plays a major role in propelling entrepreneurs to get the best start imaginable for their business. From graphic and web design to branding seminars and social media etiquette, Alexis is the go-to girl when you want your business to make it to the top. Alexis has turned her passion for creativity into an amazing…

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Since 2007, we’ve seen an uptick of Black-owned businesses in the United States. In 2016, the United States Census Bureau did a study and found that the number of Black or African-American-owned firms grew 34.5% between 2007 and 2012 — from 1.9 million to 2.6 million in 2012. This increase came from Black women, who…

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AMW Group is one of the leading marketing and entertainment groups in the nation. Since 1997, AMW Group has provided a range of services and results-driven opportunities for celebrities, musicians, and corporations. AMW Group’s roster of clients includes the NBA, Stanford University, Macy’s, and The Ritz-Carlton. Rolling out spoke with both Mike Coates, who is…

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Werk Pray Saly celebrated its fifth annual weekend conference with the theme: “Her Over Everything,” encouraging women to put their growth, stability, and vision of life over everything in order to walk and serve in their purpose of being the women they are called to be. Hundreds of women gathered at the Marriott Marquis Hotel in…

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