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Yvonne McNair explains the importance of cultural authenticity in branding

Yvonne McNair (Photo credit: Ismail ‘Calligrafist’ Sayeed)

Captivate Marketing Group is led by Yvonne McNair, a creative, certified
entertainment marketing professional and Emmy-nominated event producer. McNair
has a proven track record of conceptualizing and orchestrating small and large
production events, marketing campaigns and programs to effectively create business
development opportunities, increase revenue and growth.

McNair also is known as a powerhouse behind the scenes — closing deals and sculpting entertainment one experience at a time. She has worked with some of the biggest names and brands in the entertainment industry, from grassroots organizations and Fortune 500 companies to A-list artists.

Rolling out spoke Mcnair about that and more.

What inspires you to show up at work every day? 

I’m inspired to show up every day because I enjoy the process. I appreciate taking an idea from concept to execution. In my career, I have been able to create historic moments in the industry, and I attribute it to my appreciation and passion for what I do.

How did you determine your career path?

It was clear from the beginning. I had dreams of doing something that would impact people’s lives while being creative. The hard part was deciding how I was going to turn my dreams into a reality. I knew it involved going out of my comfort zone. I knew that I would need to be persistent and never give up no matter what. I have stayed focused on what I do best,  and I keep dreaming bigger each year.

How do you use collaboration as a marketing strategy?

Collaboration can be a powerful tool for a small business. To scale and be successful in business it is required that I continue to maintain and build relationships. Collaboration allows me to constantly expand my network and allows me to continually build awareness for my brand and services.

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