Social media sets status quo for #relationshipgoals

Kylie Jenner and Tyga
Kylie Jenner and Tyga selfie via @KylieJenner Instagram account

There are nearly two million pictures uploaded daily to Instagram tagged #Relationshipgoals. Most of the pictures caption celebrities enjoying each other amid a lavish lifestyle. Kylie Jenner and Tyga romancing near her new Ferrari, Beyonce and Jay Z canoodling atop a yacht on yet another exotic island, and, of course, pop culture’s favorite couple Kanye and Kim on yet another psuedo-romantic outing accompanied by the ever-present paparazzi. While there are some pictures of POTUS and FLOTUS giving each other an endearing pound or a hot young couple engagement in PDA, most of the pictures detail a successful celebrity couple flaunting status alongside each other. Have two independently successful people flaunting their success become the epitome of a successful relationship?

Celebrity relationships are the most delicious gossip for fans hungry for a glimpse into the coveted world of privilege. It provides the ultimate fantasy; handsome successful male meets beautiful flawless starlet and they fall in love right before our very eyes. More times than not, they break up before our very eyes and fans champion each side finding physical perfection again and offering us a front row seat as they do the entire scene all over again … and again. Perhaps it makes us feel closer to them as their antics mimic our own as we enter and exit relationships without the six-figure cars or bank accounts or complicated settlements. Still our idolization of their status as the foundation for a relationship goal seems ill-placed.


“I can’t believe people look at celebrities for relationship goals” says Avada Thomas. Married to Theron Thomas, one half of Grammy-winning singer-songwriter pop duo R.City (RCA/Kemosabe), Thomas qualifies as a member of the black card carrying privileged. Her husband has written some of the biggest relationship and breakup songs on the charts and currently has one of the top 10 records in the country. Rock City, aka R City’s pop debut hit “Locked Away” focuses on the dynamics behind a successful relationship that pictures on social media are unable to capture. “If I showed you my flaws, if I couldn’t be strong, tell me honestly would you still love me the same?”  It’s no wonder, Thomas sides with her husband’s written views when it comes to relationships and disagrees with the Instagram majority of independent achievement merged being equivalent to relationship success. While her husband may write songs for Beyoncé,  Beyoncé and Jay Z aren’t the relationship she is looking to for leadership. Instead, Thomas says her goal is to be like the older couples she sees walking at the park or even in the grocery store. “That’s my example of a relationship goal,” she insists, “people that have put time in and seen each other through thick and thin, 40 or 50 years and they’ve stayed together. That’s our goal.”

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Picture of Dr. Christal Jordan-Jennings
Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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