Pharrell Williams is doing his part to promote literacy and make books cool amongst impressionable children.
The “Just A Cloud Away” singer recently teamed up with publishing company Young Penguin Readers to donate 50K books to children across the country. According to Billboard, Williams, in conjunction with Firstbook, a non-profit literacy organization, will donate books to kids in under-served and low income communities where reading materials are not always as readily available.
“Every child on this planet deserves to experience the joy of reading,” Williams said via statement.
Officials plan to take the campaign to social media as well and are encouraging readers to use the hashtag #readHappy and share pictures and talk about why reading makes them happy. Every post made using the hashtag will garner a donation to the program.
In addition to donating books, Williams will be releasing his own. Per the Grammy award winning musician’s announcement earlier this year, he’ll be creating a series of books based on his Oscar winning hit song, “Happy.”
The first book in the series, entitled Happy, will be released later this week.