Lexi Felder runs the fabulous natural hair care and beauty blog, LexiWithTheCurls, but that isn’t where her hustle ends. She is also one-third of the smart ladies who make up Style Influencers Group, and she is the digital communications manager at leading urban gossip blog, Bossip.
Along with fellow fashionistas Christina Brown and Jessica Andrews, Felder has helped turn SIG into the leading network for connecting “dynamic brands with high quality content creators,” catering to multicultural fashion and beauty enthusiasts. SIG has partnered with several notable companies such as Shea Moisture, Carol’s Daughter and Ford.
We caught up with the successful writer and digital media pro to uncover the importance of SIG, and to get her advice on the hottest trend for fall.
What is your role in SIG?
I work in business development, which is establishing new business opportunities, researching new trends in the digital space, and assisting in helping us expand in the market.
Why is SIG an important and necessary platform?
Influencers of color are usually forgotten when it comes to large blogger agencies or platforms. We aren’t considered or selected for most brand partnerships. There are some brands that are specifically looking for bloggers of color, so we want to be an agency where they can come to us and get quality influencers. Otherwise, with other agencies, they get lost.
What inspired you to create LexiWithTheCurls
I wanted an outlet to talk about my hair — the good times and the bad times — and do tutorials to help other natural women. When I first started, there were no other women who had hair like mine on YouTube — back in 2008 — so I decided to start a channel so hopefully I would inspire women who have a similar hair texture to explore different hairstyles.
Why should our readers visit LexiWithTheCurls
I tend to think that I have a variety of content on my site so new readers might enjoy me discovering my recent haircut, my travels around the globe, and the Atlanta happenings.
What is the most important characteristic of a successful leader in digital media?
The most important thing would be consistency. You have to stay consistent for your audience. If you start off doing at least three posts a week on your site, continue to do that or add more. Also, with social media, don’t go missing for weeks. Engage with your audience and let them know you appreciate them following you.
Who is your style idol, and why?
My style idol is definitely Solange. I love that she has a bold style and definitely stands out from the bunch. She isn’t afraid to be different. I love her bold colors on her lips, to her awesome prints she wears. I want to raid her closet.
What is the most important style tip for this fall?
My most important style tip for the fall is to ditch the bright red lips and go for deeper berry tones. They look awesome in the fall.
What is your favorite quote and how has it been significant to you throughout your life?
“Carpe diem” — seize the day! Take advantage of each day and live it to its fullest potential. Live the day with positivity, and embrace new things. This has helped me make great decisions in the past and led me to great experiences.
How has education played a role in your success?
My degree is in marketing, and while I wanted to originally work in advertising, I learned how to sell myself. I learned to pay attention to people and understand what they like and how they are entertained. This has helped me in my blog, and in my job as the digital communications manager for Bossip.com.
For more on the Style Influencers Group, visit www.styleinfluencersgroup.com. Check out Lexi Felder’s blog, LexiWithTheCurls.