Slowly but surely old school hip hop is starting to get its just due on mainstream radio across the country. Though satellite stations have long proved that there is a substantial audience for the genre, most program directors of FM stations still believed it to be a niche format and were hesitant to gamble on it.
One of the early champions of the rebirthing genre was Chicago-based radio personality Teefa.
As a product of the Hip Hop generation and a well-respected artist in her own right, the thirty-something Windy City native helped lead the way in proving the success of the format on FM radio when she launched her show “Teefa In The Basement,” at the beginning of the year on Chicago’s Soul 106.3 FM.
Airing weekdays from 10 p.m. – 12 a.m., the show quickly amassed a huge following as Teefa regularly takes listeners down memory lane with some the best hip hop of the ’80s and ’90s from artists like Doug E. Fresh, Queen Latifah, Notorious B.I.G. and Wu-Tang Clan.
The show has been so much of a hit with audiences that a number of program directors from the across the country have come calling and requesting to have the show on their respective stations.
“We’ve recently been added to KISS 103 FM in central Texas, 103.7 Da Beat in Rockford, Illinois, and Urban Classics WWRN 1620 in Pittsburgh,” Teefa said. “I’m having so much fun with this show. It feels nothing like work because the music is so close to my heart.”
Fans from all over are invited to join in on the party and connect with Teefa and her “Basement” party via social media. Facebook/Instagram: TeefaInTheBasement and Twitter: @TeefaDreamBig
