Kanye continues to assert his presence on the current musical landscape. About six years ago before he dropped “My Beautiful Dark Twisted Fantasy,” he implemented what is known as Good Friday and for 15 weeks leading up to the release, he dropped a song every Friday.This great marketing provided the perfect atmosphere for Kanye to stay at the top of everyone’s mind and release yet another stellar project to add to his résumé. Kanye is using what works before he releases his latest project Swish. He just released the song “Real Friends” under the Good Friday promotional campaign. His wife Kim Kardashian made the announcement to the world. This release comes on the heels of his most recent release “Facts.”
The track takes what’s great about rap music now along with the soul and real content Kanye is known for and delivers one of the most heartfelt songs from Kanye in recent years. The release also features a snippet of “No More Parties in LA” featuring Kendrick Lamar. If these songs are any indication of what “Swish” will have to offer, let me be the first to say, welcome back, Kanye.
Take a listen to the track by clicking the link below.
