Watch: Rihanna debuts Fenty x Puma during NYFW


Posted by Rihanna on Friday, February 12, 2016

Rihanna continues to dominate both music and fashion with the debut of her Fenty x Puma collaboration. On Friday, Feb. 12, the 27-year-old unveiled her latest collaboration at 23 Wall Street, marking her first major clothing collection since becoming the brand’s latest creative director in December 2014.

The show which was livestreamed on Periscope and Facebook featured a variety of high profile models, including Stella Maxwell, Taylor Hill, Maria Borges as well as sisters Bella and Gigi Hadid, as they hit the catwalk in sexy monochromatic silhouettes. Rihanna froze out the competition as each bad gal underwent a makeover including white painted hair and matte black lip. And, while it’s definitely not a look for everyone, it sure packed a punch on the runway. Let’s not forget the collection featured menswear as well.

Sitting front and center in a mad show of support were Rih’s celebrity friends Jeremy Scott, Anna Wintour, Naomi Campbell and Chris Rock to name a few. “@rihanna you killed it !!! Congratulations #proudsister,” Campbell wrote via Twitter, cheering on her little “sister.”

Of course Rihanna’s BFF, Melissa Forde, had a few words to share on her gal pal’s recent success telling People, “We both grew up in Barbados. I met her when she was 14. And, I just like that her clothes make you feel comfortable and sexy at the same time. Most of the time when you’re trying to look sexy it’s usually uncomfortable.”

Forde added, “She’s my best friend, and I’m very proud of her. Nobody dresses this cool in Barbados. Not yet, but they’re about to (laughs). She’s the queen of Barbados, our rock.”

Ahead of the show, the singer told reporters that Puma had given her total creative license, “I was excited to take on the challenge. I feel like we were a match made in heaven.” As for this collection, she described it “a little street, a little Japanese street culture mixed with this haunting undertone.” Rhianna described a Fenty woman as someone who “enjoys who they are.” Do you love it? Sound off in the comment section below.

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