DIESEL celebrates Madison Avenue Flagship Store Opening + After Party with performances by Travi$ Scott, DNCE and Brian Newman and DJ sets by Virgil Abloh and Heron Preston and The Dolls: Mia Moretti + Margot on Saturday, Feb. 13, 2016
In addition to top-tier performances the event featured Diesel emojis playfully displayed throughout the voyeurist-themed party to tie in the campaign message of DECODED and offer guests photo opportunities. The continuous campaign theme humorously comments on social media behaviors for SS16.
Celebrities in attendance included RENZO ROSSO, NICOLA FORMICHETTI, LADYFAG, TRAVI$ SCOTT, ADRIEN BRODY, JOE JONAS, NAOMI CAMPBELL, CHARLI XCX, MAKONNEN, WALE, KARRUECHE TRAN, VIRGIL ABLOH, COCO ROCHA, CARLOTTA KOHL, ATLANTA DE CADENET TAYLOR, LARA LIETO, HANNAH BRONFMAN, OPHELIE GUILLERMAND, MIA MORETTI, ADAM SELMAN, MARIANO DI VAIO, CLEO WADE, CHIARA FERRANGI, RICHIE SHAZAM, JULIA FOX, BARBARA PALVIN, CHIARA FERRAGNI, MASAMICHI KATAYAMA, MINA CVETKOVIC, BOYCHILD, ALICIA ROUNTREE, BRIAN NEWMAN, CAROLINE VREELAND, KENYA KINSKI-JONES, CASEY SPOONER, GIGI BURRIS, HARI NEF, JEFFERSON HACK, JUNE AMBROSE, SARA CUMMINGS, SITA ABELLAN, PHIL WINSER, RIANNE TEN HAKEN, TASYA VAN REE, CHLOE NORGAARD, CALLI BECKERMAN, SAM BECKERMAN, AMIRAH KASSEM, SHAUN ROSS, ENIKO MIHALIK, HERON PRESTON, BRENDAN FALLIS, JILLIAN MERCADO, FIONA BYRNE, CAROLINE BRASCH NIELSEN, and more.
