Caitlyn Jenner turned heads across the globe when she revealed her finished transition into a woman in the pages of Vanity Fair last year. Many fans hailed her as one of the most beautiful transgender women on the planet, and Jenner has since been able to rival her famous daughters, who have all become regarded for their beauty and fashions. Now, it seems like Jenner is taking a page from her daughters’ books and is now planning to take the business of beauty by storm.
According to media reports, Jenner has plans to launch her own cosmetics line. Sources say that Jenner has taken on the entrepreneurial spirit of the Kardashians and recently filed a trademark to allow her to create and sell cosmetics under her name.
The sources say that Jenner also wants to do more than just sell make-up. She wants to have her brand cover a multitude of beauty products, including fragrances, makeup remover, nail polish, and skin care.
However, if you’re expecting to see Jenner hawking beauty products in the next few months, think again. Sources say that Jenner hasn’t finalized a plan on how or when she wants her beauty empire to roll out. For now, she’s just happy to have secured a trademark for the upcoming brand.
If the brand does become successful, Jenner will follow in the footsteps of the other women in her family. For years, the famous Kardashian sisters have been the faces of several clothing and beauty campaigns, including their own line of products. Jenner’s daughter Kendall snagged a lucrative campaign deal with Estee Lauder last year, and her sister Kylie scored a deal with C&S sales to sell her own brand of matte liquid lipstick and lip line, which sold out in seconds.
We’re interested to see how fans will react to Jenner’s cosmetics, but we have no doubt that fans will buy her products and that her family will throw their support behind the project.
