Lights, camera, beauty on fleek! Bronner Bros. show draws huge crowd

This year’s theme “The Trilogy,” where three platforms will combine to offer access to top level educators, trendsetting artists and inspiring leaders in the multi-cultural beauty industry. Approximately 30,000 licensed professionals and students are expected to attend the three-day convention, which takes place February 20-22, 2016.

In addition to trend presentations, attendees can learn from an all-star panel of Men’s barbering, skin, shave and hair masters at the “Pass the Mic” Barber Forum moderated by James Wealthy. The Ultimate Beauty Competition will showcase the work of students at Aveda, Empire, Paul Mitchell and Pro Way Hair Schools. This friendly display of school pride will challenge students to innovate by pushing the boundaries of traditional concepts. Closing outFebruary’s trilogy experience is a “Power Session “with renowned motivational speaker Dr. Les Brown and co-founder of PriceLine, Jeff Hoffman.

“To empower and inspire the next generation of multi-cultural beauty and barber professionals we recognized the need to offer an experience unlike any other. So we took stock of our core DNA and the original vision set forth by Bronner Bros. founder, Nathaniel Bronner Sr.,” James Bronner, BB show director said in a statement to the press. “Our 69th annual show promises to deliver world-class education, coupled with exciting tools and resources to help every committed beauty professional elevate their craft. At the same time, we are the only established beauty show offering a unique environment for good old-fashioned networking –- created with a diverse mix of multicultural attendees in mind.”

Efforts to continually improve the BB Beauty Show’s overall experience include a new streamlined registration process, limited authorized retail vendors and increased opportunities to compete for cash prizes. In keeping with Bronner Bros. tradition, attendees can also attend church service with Pastor C. Elijah Bronner on Sunday, Feb. 21 at 8:30 a.m.

You can’t miss:
• World-class education – Over 100 creative and technical development classes for professionals and students at all levels. Salon owners can also hone their retail, management, technology and marketing skills. Taught by leading instructors.
• Premiere vendors and manufacturers – Renewed emphasis on professional tools and cutting edge products with demos by over 300 exhibitors including Amika, Andis,Avlon Industries, Basic Hair Care, Brazilian Blowout, Crème of Nature,
Crown Brushes, Design Essentials, Dudley, FHI Brands, Kiss Products, Mizani, Morphe Brushes, Nairobi Professional, Nioxin, NuExpressions, Taliah Waajid, Universal Beauty Products and Wahl, among others.
• Improved VIP experience – VIP only lines, VIP seating at the official sanctioned events and parties, gift bags, celebrity visits, music and more.

“Through the education and resources provided at the Bronner Beauty show, savvy stylists canentice a new generation of clients and meet their changing preferences,” said Kim Kimble, celebrity hairstylist and entrepreneur. “It’s the perfect environment for any stylist wanting to stay up on the latest trends and techniques like precision cuts, color, weaves and treatments. When it comes to healthy hair, great stylists still matter!”

“Getting a haircut is more than a commodity—it’s an experience that builds and shapes our community,” said Killer Mike, owner of S.W.A.G. Barbershop in Atlanta. “Shifts in men’s style and urban culture spells opportunity for any barber who is serious about winning in this business. I’m excited about Bronner’s commitment to equipping barbers and entrepreneurs in the industry.”