Caitlyn Jenner is the new face of H&M.
On Thursday, March 10, the reality star announced that’s she has been working up close and personal with a popular retail chain, H&M, on a new sportswear line. “Backstage with @hm! So proud to be part of their inspiring #HMSport campaign,” Jenner, 66, tweeted.
Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned pic.twitter.com/0Tyq3tz5j7
— Caitlyn Jenner (@Caitlyn_Jenner) March 11, 2016
In the first look the “I Am Cait” star models a chic head-to-toe monochrome ensemble featuring a sporty zip jacket, leggings and white-soled sneakers. Although details surrounding the sportswear campaign have yet to be released, Jenner teased “#MoreIsComing #StayTuned.”
Of course, H&M offered up a preview of their own:
Behind the scenes with the strong and beautiful @Caitlyn_Jenner. Stay tuned for more! #HMSport pic.twitter.com/Peh75g7HNt
— H&M USA (@hmusa) March 11, 2016
Jenner’s collaboration with H&M is the second major campaign the transgender activist has landed this year. As previously reported, in February, Jenner revealed that she nabbed a major contract with M.A.C. Cosmetics. “I’m finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April! #MACCaitlynJenner,” she wrote alongside a snap featuring herself draped in a floor length gown.
Much like the beauty brand’s VIVA GLAM line, M.A.C. shared on their website that 100 percent of proceeds from the “rosy nude” shade will go to “the MAC AIDS Fund Transgender Initiative to expand its support of much needed grants to organizations and programs dedicated to improving transgender lives.” Citing unnamed sources, E! News confirmed that Jenner was indeed the new face of H&M Sport, becoming the second Jenner to model for the retail giant. (Her daughter Kendall was the first.)
Jenner’s “Finally Free” lipstick line be available on April 7. In the meantime, show Jenner some congratulatory love in the comment section below.
