Rolling Out

LaMonica Moore of The BOSS Network details how to monetize your brand

Lamonica Moore
Photo credit: Facebook / LaMonica.Moore2

LaMonica Moore-Madden is a brand monetization expert and the founder of the Monetize Your Brand business school. She specializes in teaching personal brands how to become profitable by helping to turn her clients’ knowledge, experience, and expertise into lucrative products, programs and services.

Moore-Madden is also the founder of a nonprofit organization called B.L.A.Q. (Beautiful Leaders and Queens) that targets young ladies between the ages of 11-18 (and 19-22 for more advanced levels) to teach them about self-esteem development, leadership development, and social refinement in the areas of business, dining, and social etiquette.

Walk us through your journey to success. How did you get to this point?
I worked as a small-business marketing consultant for about 10 years. The company that I was working for went through a merger and laid off more than 30 percent of my division. After the lay off, I saw an opportunity to take my knowledge, my success, and my skills and go into business for myself.

What do you do to stay on top of your game professionally?
I am constantly learning and testing new strategies. I actually set aside two full days per week to focus solely on business development and learning. I have a very vast marketing library full of courses and programs on topics on everything from Social Media ad conversion to internet marketing strategies and everything in between. I spend thousands of dollars per year on educating myself and my team on the latest strategies, internet marketing trends, and conversion optimization techniques and I spend an equal amount of money testing all of these tips, tricks, and strategies in order to better educate my audience and my clients on whats working best now and how they can apply it to their business.

How do you balance your personal life with your professional?
I have a very supportive husband who aids in keeping me balanced. I also have a clone for a daughter who has no problem telling me to close my laptop and play with her and I have a very close relationship with God. All three together keep me in order. Those three are my rocks and nothing that I do would be possible without them. But, to be a little more technical, I try my best to adhere to a schedule. Meaning I have a hard start time and hard end times and the activities that I do in between those times vary from day to day. But no matter what i’m doing or how into the flow of work I am, when it’s time for me to take off my work hat and switch into my wife and mommy hat, I do it.

What advice would you give to a budding entrepreneur or career woman?
Never be afraid to take risk and never let your fear of success or failure get in the way of your greatness. Being ordinary is easy. Being complacent is easy. But being great takes bravery and hard work. Greatness is not biased or prejudice, greatness has no care or concern for your past or your economic background. Greatness makes itself available to anybody who works hard enough to obtain it and the only way to obtain it is to overcome your fear of it.

What does being a BOSS mean to you?
To me, being a BOSS means living out your life, your passion, and your purpose on your terms. Unapologetically.

For more information on LaMonica Moore-Madden, please visit or follow her on Twitter at @MonetizeMyBrand.

The BOSS Network is a community of career and entrepreneurial women who support each other through conversation, online and event-based networking. Their mission is to promote and encourage the small business spirit and professional development of women. For more information on The BOSS Network, please visit

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