With New York Fashion Week frenzy in full throttle, VIP guests converged on Jay Z’s 40/40 Club in Manhattan for On Trend Experience. The showcase and shopping event was hosted by fashionista and reality TV personality Laura Govan’s #InRealLifeClothing. The beauty ushered in some other sizzling hot on trend designers to share the NYFW spotlight with her, including Brazilian swimwear designer A.Z Araujo, designer Bianca Stewart of Jesse Queen Collection, shoe designer Stella Hues, Platinum Image Boutique, KIEU CLERVOIX, Destination 1610 and YEROC eyewear.
The affair began with an intimate #InRealLife Style Experience tutorial facilitated by Laura Govan and wardrobe-style expert Daniel Hawkins known for his impeccable work with clients including La La Anthony, Tamar Braxton, Fantasia and NeNe Leakes. NYC’s Primrose Couture Events, Event Engineers NYC and Gumball Necklace Divas transformed the entire venue into a beautiful showcase and shopping paradise with sounds by Brazilian powerhouse DJ Erick Faria. Supermodel Tyson Beckford was the event’s guest of honor and made his rounds to each designer’s suite for a private VIP showcase. Guests were treated with On Trend gift bags featuring Lancome perfumes and products, #InRealLifeClothing, The Happy Hour with Heather B. products, Vera Moore Cosmetics and Skincare products, Core Water, barkTHINS and Bitsy Bop. On Trend Experience was produced and presented by The Julien Management Group, The 40/40 Club and Platinum Image Boutique.