Jay Z Went the non traditional route

What entrepreneurs learn from Jay Z and other rappers: Buck tradition, go hard

Jay Z Went the non traditional route

Photo Credit: MediaPunch/REX/Shutterstock

The traditional approach to career success is changing. We were once told to go to school, work hard, get good grades, go off to college, get a degree, and after graduation find a good company to work for with room to grow and advance. Do you remember someone telling you this? Oh and when you get that entry level position, grind it out and work really, really hard so you get noticed for that promotion in 18 months. Yeah, the same promotion that everyone else who is working really, really hard is applying for.  

“Black entrepreneur, nobody did us no favors, nobody gave us sh*t, we made us.” –Jay-Z  ~”I Did It My Way”

By no means should you ever pass up on receiving an education and continuing to educate yourself. Receiving an education and receiving a great college education is the best investment that you can ever make. But at the end of the day no one is going to give you anything. Life doesn’t guarantee you a position or spot. People are going to try to discourage you from starting your company: “How will you make money?”, “Are you going to quit your job?”, or “What if it doesn’t work?” Sound familiar?

“If you’re the only one, and nobody else believes it… then tell them to beat it, and watch you achieve it” -Trey Songz/ Drake “Successful”

You either want to go into business for yourself or you don’t. You have plenty of reasons as to why you are taking this step, but the bottom line is that you are taking it. No need to bash the company, or the people within the company that you were working for. It isn’t about the company it is about you and the entrepreneurial drive that you have to start, run and grow your own business. Sometimes you just have to say F the traditional way. Listen to the advice of others, but follow your own vision, and stay committed to your idea. Reinvent yourself and don’t get your feet stuck in conventional ways.  

“They say you’ve become very ambitious in your maturing, and you now wish to acquire yourself a business, a business like my business? But we both know what you are, don’t we, Jake? You’re a man who needs a master. You’re an employee.” ~ “Revolver”

The traditional way of career advancement, and the framework for corporate development has blown all the way up. In the last four years, you have seen companies downsizing and laying you, friends, and family members off. You have seen or heard of reorganizing within companies that leaves even the hardest and most outstanding employees without a job. The easiest thing for a company to cut are salaries, and essentially as an employee you become overhead instead of an asset.  

The good news is that you are an asset, and the greatest investment that you can make is in yourself. Stay true to yourself, your passion, and what you believe in. Imagination can get you anywhere.  

God, Fam, Biz, and Good Vibes. Writing about the things and people who matter that are making an impact in our community. Content Producer / Editor, entrepreneur and former Fortune 500 Sales and Marketing Executive.


  • Tomar Hill
    December 9, 2016

    I would add that its extremely nerve wrecking and scary when first taking the jump but once the uncertainty wears off, things will get much better. I recently started a trucking business and I’m excited to see what the future holds for my family and I. I didn’t take advice from family members because none of them have ever started a business. Seek counsel from those that have. The SBA is a good place to start.

  • dorothy.bergen
    December 10, 2016

    One year have passed since I finally quit my previous job and that decision changed everything for me… I started doing work online, for this company I discovered on-line, for several hrs /a day, and my income now is much bigger then it was on my office work… My last month pay-check was for $9k… Awesome thing about this job is that now i have more free time for my kids… https://www.facebook.com/Canada-and-america-job-work-1126844097367500/app/190322544333196/

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