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Why POPSUGAR created the perfect ‘must-have’ gift for late holiday shoppers

Popsugar December Must Have
Photo Credit: POPSUGAR

Between business meetings and preparing for the new year, it can be easy to forget holiday shopping. In fact, statistics show that almost 30 percent of shoppers wait until the last few days to pick up gifts. Instead of fighting through crowds, POPSUGAR has created the sweetest gift to brighten someone’s day and eliminate last minute shopping woes, the December Must-Have Subscription Box. 

While the subscription box changes every month, the December Must-Have box was specifically created to share joy with others and make holiday shopping a little easier this year. The brand wanted to encourage the message of  “gifting for yourself & gifting for others.”  From the latest beauty products to items for hosting the perfect holiday party, this box brings the POPSUGAR experience right to their front door.

One of the most familiar websites on the internet, POPSUGAR has created an entertainment and lifestyle hub for millennials everywhere. Founded in 2005 by Editor-in-Chief Lisa Sugar, the site has grown to almost 100 million visitors per month.  Lisa Sugar started out as a busy side-hustler, managing her full-time advertising job while pursuing her passion for authentic entertainment news. It is no wonder that her humble beginnings of balancing a hectic schedule would inspire her to create an easy way to treat yourself and others.

“POPSUGAR Must Have was born out of our desire to send our audience actual products we love and write about on our sites into their homes. My goal is to include my favorite finds — newly discovered and classic brands, the things we really use and love,” says Lisa Sugar, founder and president of POPSUGAR. “I personally choose what is in each box, and my aim is to excite people each month when the new box is received. I truly want them to enjoy this box as if they are opening up a present for themselves each month.”

If you are still looking for gift ideas for your clients, coworkers, employees or even yourself, here is everything you can find in this month’s December Must-Have box:


Snowfall Pendant


Catchall + Ring Dish

Sisters’ Gourmet Baker’s Dozen

Classic Chocolate Chip Cookie Mix

Mane Message

Date Night Bobby Pins

Winky Lux

Lip Pill in Bunny

DESSANGE Professional Hair Luxury

Color Restore Color Protecting Top Coat Serum

With boxes that value over $100, you can find the perfect gift starting as low as $39.95 per month. The December Must Have box is truly the gift that keeps on giving and is a perfect way to show thoughtfulness this Christmas. To find out more information, check them out here.

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