Kendrick Lamar stays true to himself in the visuals for ‘LOYALTY’

Photo credit: Twitter @kendricklamar

Rap superstar Kendrick Lamar‘s dominance this year has everyone on full notice. His fourth album, DAMN recently achieved double platinum status, and he’s currently selling out every arena with his DAMN” tour.

Lamar has upped the ante on the creative and visual aesthetics of this album. Every piece of this album centers around the classic Kung Fu movies of yesteryear which correlates with his nickname, “Kung Fu Kenny.” K. Dot recently dropped the visuals for one of the standout tracks, “Loyalty” featuring Rhianna.

Dave Meyers and the little homies are the masters behind this video. In this visual, Lamar consistently has to provide his loyalty to Rihanna and himself throughout the course of various situations. The video has already clocked over million views in the past 24 hours.

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