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Brand watch: P&G’s My Black is Beautiful team joins forces with ‘black-ish’

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On tonight’s episode of “black-ish,” Anthony Anderson, who plays Dre, has been tapped to  selected to lead development of an advertising campaign that focuses on “The Talk” By P&G’s My Black Is Beautiful. Originally released in July, “The Talk” is a 2-minute film (shown above) that depicts the conversations Black parents have with their children through the decades to prepare them for the racial bias they may face in the world. The foundational story behind “The Talk” and the challenge of making bias relatable are central themes in tonight’s episode. P&G hopes it will broaden the conversation about bias by exploring how people from different backgrounds can use listening and dialogue to form a common ground of understanding.

Leading into Black History Month, there will be additional initiatives that aim to encourage listening and dialogue about bias. This includes the release of podcast integrations about “The Talk”, the release of original content from cultural commentator Michaela Angela Davis and a downloadable discussion and action guide that will help parents, educators and others facilitate constructive dialogue about bias.

Marc Pritchard, P&G’s chief brand officer, said in a statement to press, “We created ‘The Talk’ for an important purpose – to promote conversations about bias. The outpouring of support for the ‘The Talk,’ as well as the critical responses we received, strengthened our resolve in the value of these conversations between people of all backgrounds and experiences, which we hope lead to greater understanding, common ground and positive change.”

Through these efforts, P&G and My Black Is Beautiful™ hope to inspire dialogue about the truths and nuances that different households in America face. While “The Talk” focuses on bias from the viewpoint of an African American mother, bias can take many shapes and forms, including gender, race, age, weight, sexual orientation, and more.

Join the discussion with @MBIB using the hashtag #TalkAboutBias.

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