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Essence Music Festival began on July 5, 2018, as people flooded the streets of New Orleans to embark on the annual cultural celebration. On July 7, 2018, Issa Rae hosted HBO’s “Insecure” Live Wine Down at Essence Music Festival. The event was held at the Ace Hotel in New Orleans, Louisiana. U.K. music sensation Ella Mai sang her chart-topping hit “Boo’d Up.”