AT&T’s John Donovan explains why the Essence Festival is one of a kind

AT&T's John Donovan explains why the Essence Festival is one of a kind
AT&T Communications CEO John Donovan (Photo credit: Steed Media)

AT&T Communications CEO John Donovan has made a personal practice of supporting diversity initiatives within the company. With AT&T recently becoming No. 1 on DiversityInc‘s list of the top 50 companies for diversity, Donovan is vocal about the support of minorities and women for the company.

AT&T’s “Dream in Black” integration at the 2019 Essence Festival made it possible for attendees to see why the company continues to lead in technology, much of which Donovan attributes to the diversity of its team.


“In the world we are living in right now, there is an expectation from employees and customers that you speak out on what your values are about as a company. People look at the people they work for and the products they buy and ask if they line up with what they believe in and what they stand for,” Donovan said. “For us, it’s important that our employees feel supported, and that extends to our customers also.”

Unlike other chief executive officers who sent marketing and diversity teams to attend the Essence Festival, Donovan attended himself for the entire weekend. “I can tell you that there is nothing out there like this,” he said. “To see the interaction and intimate way that people greet one another just walking down the street here at Essence, it’s a warm feeling that feels like extended family with everyone here. I don’t know of any other opportunity to interact with so many consumers in such a personal way.”


This year, AT&T climbed to No. 1 spot on DiversityInc’s Top 50 Companies for Diversity list. In 2018, AT&T was recognized for this commitment by more than 30 organizations, including the Human Rights Campaign, Fortune, Business Inclusion Consortium and Racing Toward Diversity magazine. Of the leadership positions at AT&T, 38 percent are held by people of color, and 37 percent are held by women. With numbers like that, AT&T continues to eclipse the competition by doing more than simply spending marketing dollars on diversity campaigns.

While speaking at the “Dream in Black” brunch, award-winning filmmaker Ava DuVernay spoke candidly about why she chose to work with AT&T and Donovan in particular.

“I don’t see John as a partner. I see him more as an accomplice helping us push things through,” DuVernay explained. “That’s a very different thing. It’s important because technology is where we need diversity now. This is where the bias is going to hurt us moving forward. That’s the next phase.”

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Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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