Held at McCormick Place in Chicago, day one of ComplexCon Chicago proved to be a festival that highlighted hip-hop, sneakers, fashion and art. Several prominent brands such as Puma, Reebok, Fila, Jack Daniel’s, and others created eye-catching activations that catered to hip-hop culture.
Creator of “The Chi,” Lena Waithe, stopped by The Hundreds booth to reveal her new collection and posed for flicks with political activist DeRay Mckesson. The Hundreds also showcased collaborations with Bricks & Wood and Joe Freshgoods.
Puma debuted a new colorful collaboration with Alonzo Jackson aka the Fashion Geek while rappers Dreezy and G-Eazy popped up to check out their Dreamville Records listening booth featuring unreleased music from their roster.
The “Complex Current presented by NBA 2K20” panel “How NBA 2K20 Is Cultivating What’s Next in Culture” featured Paul Rivera, Steve Stoute, Don C and Karl-Anthony Towns chatting with a packed house about how NBA 2K20 continues to push the culture forward and remains at the forefront of sports, fashion and music.
NBA legend Allen Iverson, Wale, Don C and Russ Bengtson later gathered at the “Complex Current” stage to discuss sneaker culture through hip-hop.
And day one concluded with performances by Juice Wrld and Grammy Award-winning sensation Ella Mai who sang “Boo’d Up” and “Trip.”