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Reebok recently revived its partnership with music producer and artist Pharrell. During this year’s ComplexCon, Reebok and Pharrell presented the label BBC ICECREAM and released four exclusive sneakers: the Answer V, the BB4000 Low, the BB4600 Hi, and the Zig Kinetica. Along with the exclusive sneakers, Reebok also released an apparel collection that includes shirts,…

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Major League Baseball presented an activation during the 2019 ComplexCon held in Long Beach, California. Baseball fans and those who are fans of MLB’s paraphernalia got an opportunity to preview and purchase exclusive merchandise. At a sports, music, and entertainment conference that embraces all facets of urban and youth culture, MLB stood out as a…

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ComplexCon serves as a platform for enthusiasts of hip-hop, sneakers, fashion and art to express themselves and search for what’s next. Held on Nov. 2 and 3d at the Long Beach Convention Center in Long Beach, California, several prominent brands such as Puma, Reebok, Fila, Major League Baseball, Hennessy and others created eye-catching activations that…

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The final day of ComplexCon Chicago featured more hip-hop influenced art, exclusive sneaker releases, panel discussions and music performances. Held at the McCormick Place convention center in downtown Chicago, the event wrapped with a bang with celebrity appearances by Schoolboy Q, Rick Ross, Questlove, Saweetie, T.I., and more. Questlove and Black Thought spoke about the…

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Held at McCormick Place in Chicago, day one of ComplexCon Chicago proved to be a festival that highlighted hip-hop, sneakers, fashion and art. Several prominent brands such as Puma, Reebok, Fila, Jack Daniel’s, and others created eye-catching activations that catered to hip-hop culture.  Creator of “The Chi,” Lena Waithe, stopped by The Hundreds booth to…

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On the first day of ComplexCon Chicago, Jack Daniel’s hosted an event that featured custom sneaker designer Dominic “The Shoe Surgeon” Chambrone. During the event, Chambrone unveiled seven new Jack Daniel’s-inspired sneaker prototypes. Attendees also were able to partake in signature Jack Daniel’s cocktails while exploring The Shoe Surgeon’s custom, limited-edition Jack Daniel’s sneakers. Following…

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