Major League Baseball presented an activation during the 2019 ComplexCon held in Long Beach, California. Baseball fans and those who are fans of MLB’s paraphernalia got an opportunity to preview and purchase exclusive merchandise.
At a sports, music, and entertainment conference that embraces all facets of urban and youth culture, MLB stood out as a brand that could connect to an audience that loves sneakers, art and hip-hop.
As the head of diversity and inclusion for Major League Baseball, Smith works to increase the awareness of MLB in urban communities while also embracing aspects of hip-hop culture.
Smith sat down with rolling out to discuss how Major League Baseball embraces urban culture and diversity.
Why was it important for MLB to have a presence ComplexCon?
[Out team] traveled to the ComplexCon held in Chicago earlier this year just to kind of support New Era around some of their initiatives. We thought it would be a great way to target fans. Yeah. For us, it’s really about tapping into this urban lifestyle market, but doing it in an authentic way to generate some new fans. Whether you’re an absolute true sports fan or not, you still connect with our brand and our logos. Yeah, just from a lifestyle perspective. So it was important for us to make sure that we were here to represent them.
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