Derrell Spann, CEO of Grand Leyenda Organic Tequila, says study your craft

Describe the skills that will be essential to future entrepreneurs, business leaders and innovators.

The single most important skill is to strive to be the best at what you do. Don’t’ let someone tell you it can’t be done. Become a student of your craft, believe in yourself, always be open to suggestion, and pay attention to your competition.


Name your favorite role models for success in two different industries.

My mother Carolyn Spann and Dr. Martin Luther King Jr.


How does music impact and influence you? Name five top songs on your playlist.

Music was a springboard in my early years in the alcohol business. When I teamed up with Kevin Black at Interscope Records, it allowed me to place brands that I use to represent, such as Beam, Global Wine & Spirits and Moët Hennessy to name a few. My son Tyler is an emerging artist in the rap industry. So, the first 3 songs on their 2018 album are Tippy Top, Creed and Swerve by V.I.P.

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