How Nipsey Hussle inspired a book club for Black and Latino men

How Nipsey Hussle inspired a book club for Black and Latino men

Contagious 

Written by Jonah Berger, Contagious provides marketing tips about how to make products more attractive to buyers. After reading the book, Nipsey came up with the idea to sell his Crenshaw mixtape for $100 apiece. Inspired by Nipsey’s business acumen, Jay-Z bought 100 copies.


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