How Nipsey Hussle inspired a book club for Black and Latino men

How Nipsey Hussle inspired a book club for Black and Latino men

Contagious 

Written by Jonah Berger, Contagious provides marketing tips about how to make products more attractive to buyers. After reading the book, Nipsey came up with the idea to sell his Crenshaw mixtape for $100 apiece. Inspired by Nipsey’s business acumen, Jay-Z bought 100 copies.


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A.R. Shaw
A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Shaw's latest book, Trap History, delves into the history and global dominance of Trap music. Follow his journey on TrapHistory.Com, Twitter @arshaw and Instagram @arshaw23.
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